1. Band and Identity

The Band's name is "Echo Lux"

This Indie-electronic duo is composed of two young musicians, Alex and Maya.

The band is new to the scene and struggling to develop an identity to go along with their musical lyrics and style.

The band is in Los Angeles and mostly performs locally or in the general southern California music scene.

The band is opening for other, more well-known performers live, and in concert.

2. Target Audience

The duo is looking to build their digital presence and establish an online reputation as a unique and exciting band.

Echo Lux has a distinct sound that blends atmospheric synths with infectious beats and haunting vocal harmonies.

Their music is often described as "chillwave" or "dream pop," appealing to fans of artists like CHVRCHES, Glass Animals, and M83.

3. Target Demographic

Young adults (18-35) who appreciate electronic music, indie rock, and pop culture.

4. Existing interactions with fan base

The band currently interacts directly with its small fan base during concerts and autograph signing sessions.

5. Fan base pressure to release some singles for iPhone and Android phones

The band has been in the recording studio and desperately needs to determine the best approach to release a few singles on two initial digital platforms:

o Apple Music

o Google YouTube

6. Current Web Presence

The band has a Facebook page with some photos of concerts and the bands, and a couple of audio clips of two of the fan's favorite singles.

This is fine for the existing, rather small fan base, but will not allow any sort of market penetration.

7. New web site presence that redirects to digital music "stores" for purchase

Simply releasing music on these digital platforms is extremely expensive, and likely to yield minimal revenue without some sort of web site or social media posts.

The Facebook page is nice, but not nearly enough for the costs associated with recording and releasing singles on digital music "stores".

8. Existing bands approach

An example of a band that started out with a similar small, but extremely loyal fan base, is "The grateful dead":

o https://dead.net

The first thing I notice when going to this web site is an elaborate animation with an icon to unmute the audio.

9. Important features

A similarly engaging animated graphic with a rotating set of the bands most popular song tracks.

10. Media, content, and imagery

Animated graphics and high-quality audio samples are a base-line requirement for the new web site.

ASSIGNMENT COMPONENTS & DELIVERABLES

Visual communication is critical to creating shared understanding. For this assignment we're going to use a free website tool of your choice to create a web page to communicate your findings. We recommend Wix, which has many easy-to-use templates. Some other free options with template options include WordPress and Canva. If you're looking for ideas, check out this link for inspiration: Jill Scott, created using Adobe Spark (now part of Adobe Express).

If you prefer to use Adobe tools, Adobe Express is a free multimedia tool that has a website builder included in it. If you prefer the more powerful tools of the Adobe Creative Suite, you can access them through the BU Adobe Creative Cloud University-sponsored license. Please see the BU TechWeb link for more information on how to access the Adobe Creative Cloud.

DELIVERABLE GUIDELINES

Covering the questions above, pitch your idea and rationale using Wix or another tool of your choice.

o Include at least five areas for developing capabilities that will meet your target audience's needs.